google analytics

so right now, homeslice is poking around google analytics, and kinda blabbering, repeating stuff from the previous speaker, showing us where on the analytics page we can the find stuff they were talking about….

someone from the audience pointed out, that for her company, the most useful tool in google analytics is:
visitors > benchmarking - benchmarking data allows you to compare your analytics to other companies in your category.

universal search

google bot searches across all of google’s content sources - of 1.2 billion queries 220 million contained a universal search result

• video 38%
• news 34%
• images 19%
• multiple placements 15%
• maps/stocks/weather 10%

including these types of media on your site should give you better rankings.. optimization techniques for maximum benefit include:

• google image search: keyword rich fil names and alt tabgs
• google video: keyword rich names for files title and descriptive tag
• google news: press release
• google maps: will give a local presence
• google blog search: tag it ( digg, del.icio.us, stumplebupon, etc.) submit to google blog search

Summary of Effective SEO Strategy

• have keywords that drive traffic and convert well
• ensure that design and site structure helps not hinders SEO
• have effective content for visitors and search engines
• ensure SE’s and visitors find pages through linking and submissions
• measure your success and improve SEO
• keep up with online innovations

no answers for

what is the best thing to do for internationalization? (i.e. starting a spanish section of the site) i wish i had recorded the answer to this. basically they told me to not translate literally. great answer guys.
SEO background images (another skirting of “i don’t know”)